Chirashi

Chirashi are mini-posters/ flyers used to advertise movies in Japan. They are double sided with the poster on one side and information and more imagery from the film on the reverse. Due to the fact they are only available from movie theatres while the movie is showing, they are collectible movie memorabilia and rise in value based on age and scarcity. 


















They are similar to the unlimited magazines we get in Cineword cinemas in the UK but whereas the unlimited magazine has multiple movies in it a Chirashi is for one movie or sometimes will advertise some of the directors other works.