Neville
Brody is perhaps the best known graphic designer of his generation. He studied
graphic design at the London College of Printing and first made his way into
the public eye through his record cover designs and his involvement in the
British independent music scene in the early 1980s. As the Art Director of Fetish he began experimenting with the beginnings of a new visual
language that consisted of a mixture of visual and architectural elements.
Later he was able to put these ideas into practice and to set new precedents
through the innovative styling of The Face magazine (1981-1986). It was his
work on magazines that firmly established his reputation as one of the world’s
leading graphic designers. In particular, his artistic contribution to The Face
completely revolutionized the way in which designers and readers approach the
medium. Though Brody rejected all commercialization of his graphic style, his
unique designs soon became much-imitated models for magazines, advertising and
consumer-oriented graphics of the eighties. Brody also won much public acclaim
through his highly innovative ideas on incorporating and combining typefaces
into design. Later on he took this a step further and began designing his own
typefaces, thus opening the way for the advent of digital type design. His
pioneering spirit in the area of typography manifests itself today in such
projects as FUSE, a regularly published collection of experimental typefaces
and posters which challenges the boundaries between typography and graphic
design.
No comments:
Post a Comment