Photograms

A photogram is a photographic image made without a camera by placing objects directly onto the surface of a light-sensitive material such as photographic paper and then exposing it to light. The usual result is a negative shadow image that shows variations in tone that depends upon the transparency of the objects used. Areas of the paper that have received no light appear white; those exposed through transparent or semi-transparent objects appear grey.

I personally enjoyed this process, it brings out a very interesting effect and it allows you to experiment with different materials to give different effects and make many types of image.

Makoto Shinkai

Recently I have discovered a Japanese Anime movie director called Makoto Shinkai. After watching a film of his called 5 Centimetres per second I was hooked, its not the story which attracts me to his work, it is the stunning visual he creates in his movies.

A iconic scene from 5 Centimetres per second

After his second piece of work/ his first feature length movie he had gained himself the the title of "The Next Miyazaki" by many critics. Anyone familiar with Studio Ghibli will know that Hayao Miyazaki is the great director behind many of their most well know films such as Spirited Away, My Neighbour Totoro and Howls's Moving Castle and also one of the studios founders. 

The Film that earned him the name "Next Miyazaki" The Place Promised In Our Early Days

Tour de France Logo

In the Tour de France logo you can see a cyclist made up of the R and the O and orange circle represents the front and back wheel of the bike.

F1 Logo

In the Formula 1 logo the negative space between the F and the red shape that emphasises speed the number 1 can be seen.

The creator of this iconic logo was Carter Wong design, their founders Phil Carter and Phil Wong. They have also redesigned the Cornetto brand and have worked with Waitrose. 

Amazon Logo

The Amazon Logo Features a arrow spanning from the A-Z, It is shaped as a smile to represent customer satisfaction and how there goal is to sell every product from A-Z.

Toblerone Logo

If you look closely at the background of the Toblerone logo, there is the shape of a bear in the mountain, this mountain is the  Matterhorn mountain which symbolises the town where the first bar of Toblerone was made.

Greenwash

Greenwash

DefinitionDisinformation disseminated by an organization to pretend they have a environmentally responsible public image, while they can be useful, these sorts of standards are sometimes used quite cynically as corporate greenwash.

• Its just pure lies to make money off the customer, in the modern age Eco friendly products are in high demand so anything that claims to be Eco friendly is a big sell. Sometimes the use of it is pointless because it common sense for something to not be Eco friendly. The companies that Greenwash and are found out make customers lose trust and this can lead to real Eco friendly products not being sold.

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•                                              My opinion

Greenwash is basically lying to customers, companies give them selves off as being environmentally friendly but in actual fact they are very harmful to the environment. The companies spend millions to advertise themselves as green and re brand themselves as an Eco friendly company. Some Greenwash is extremely obvious, a power company that uses coal and other nonrenewable resources are obviously not Eco friendly, but company's will try to smear that but using advertising companies saying that they are Eco friendly.